In New York, an old man was found dead in his apartment after neighbours complained about the smell. The poor soul had no friends, no family to check on him. He died and turned into a rotting corpse over several weeks before someone noticed.
Is your website a corpse? How long has it been since you took your website’s pulse? Has it been months or years since you posted anything new? Are you tracking traffic, hits, page views? If not, your website might be starting to smell!
Well-crafted content is the most important feature of your website. Many companies will pay top dollar for fancy design elements and visual features, videos, sliding photos, and animations. But even more consideration and investment should be made into your websites content, not just once every few years, but on an ongoing basis.
Refreshing your content with blogs is an ideal way to breathe life back into your website before it flat lines. Get the circulation going by pumping those blogs out onto LinkedIn, Twitter, and other social media.
Before you know it, there will be more traffic to your site. And the neighbours won’t complain about the smell.
Inscape Communications writes blogs for several companies on a weekly, bi-weekly or monthly basis. Because the right words matter.