Keeping current on anything can be a challenge – bill paying, current events, technology – they all seem to change the minute we think we’ve got the latest and greatest. So it goes with website content, as well. We know that search engines reward websites that have fresh content regularly. That poses a few good questions:
“Sometimes” would be at least twice a month. “Often” – the ideal updating schedule – would be once a week or more.
Text that is new or updated on main pages, new blog posts, business or industry announcements (not copied word for word from elsewhere or new calendar events are considered good content updates.
Many people think adding new photos/images counts as “new content.” Unfortunately, the way most people add them, it does not – at least not for the search engines. The only way new images help the search engines is if those images are optimized – meaning they contain captions, alt-tags, file names and titles that contain readable text. (Images with file names such as “DC00031.jpg” that are uploaded to a page or blog post with no alt tag, title or description are basically ignored by search engines.) Do not confuse the benefit of adding new images and photos for your website visitors with adding for SEO. Adding images for your visitors is almost always a good idea, even if it doesn’t necessarily help with SEO.
Regular website visitors feel rewarded when they see updated content. It makes them feel that your company stays on top of things (whether industry topics and news, or customer service issues), and encourages them to check back more frequently, becoming more loyal followers/customers. And, of course, fresh content added correctly can offer a big boost to your search engine rankings.