The short answer is “Yes.” A “lead generating pdf” or eBook is one of the most important Marketing tools you can add to your website homepage. Here’s why. 1. SEO As with everything on your website, a lead generating pdf or eBook needs to have well-written and optimized content. This means it should contain strong […]
Getting the words right is a significant challenge for businesses. Words can make all the difference, on a website, in a proposal, eBook, blog or a White Paper.
I know from experience the difference the right words can make. I started my career as a journalist. I have held senior communications positions and have worked in television, film, business, and the nonprofit sector. I have a passion for problem-solving and addressing communications and marketing challenges. Stories have always been at the heart of everything I do for clients. With a strong story-telling background, I seek to leverage the corporate brand and company story in all the content that I create for websites, eBooks, video and social media marketing.
